The Rove family of farmers tends a range of farms across our beautiful New Zealand countryside. On these farms the animals are raised with respect and care, are 100% grass fed and free to rove on green grass throughout the year. We ensure that Rove farmers adhere to the highest animal welfare and food safety standards.
Simon and Megan own Cloverlands Farm on the central plains in the North Island of New Zealand. The fourth generation to tend the land, they farm sheep and beef, with the help of their 'little farmhands' – their young sons and dog. Like many other Kiwi farming families, Simon and Megan supply premium NZ grass-fed beef and lamb to Rove to help bring you the finest pet food.