To ensure Rove meets the needs of your pet, we work with qualified professionals and laboratories to research, test and trial our range of products. You can be confident that our products are formulated with the assistance of a registered animal nutritionist and that they meet or exceed the requirements of the Association of American Feed Control Officials (AAFCO).
Rove is made in our bespoke, custom-designed facility in Feilding, New Zealand and our processes meet the highest pet food standards achievable. It’s here that we air-dry our food slowly at low temperatures to produce an energy dense product that preserves natural nutrients.
Our registered Risk Management Program is audited by the Ministry of Primary Industries New Zealand. New Zealand MPI audit monthly for Market Access requirements, and we are also independently audited by two large American retailers. A BRC Global Standards Safety and Quality certification program is in progress.